Component supply issues behind it, HTC ramps up production of flagship device
Despite suffering some early setbacks due to camera component shortages, HTC is looking to ramp up production of its flagship HTC One handset. HTC North Asia president Jack Tong told Taiwan Focus that production will double in May and rise further in June to meet “strong demand.” Speaking at a news conference, Tong added “We are optimistic about our high-end sales during April and June.”
Tong also highlighted the HTC Butterfly (the global version of the Droid DNA sold in Asia) as a strong performer, noting that sales had increased by as much as 50 percent since a price cut made it free on-contract in Japan. The Butterfly, Tong says, should also be getting a software update with Sense 5.0 and new features like BlinkFeed before the end of the month.
A shortage of specialized camera components resulted in shortages of HTC One stock around the phone’s European launch, which had the knock-on effect of pushing back the U.S. release slightly. After apretty dismal few months of financial results, HTC will be hoping that this increased demand for its phones will result in a stronger set of numbers in Q2.